![]() ![]() ![]() ![]() To stand out from the pack, you need media coverage. Why Should a Business Send a Press Release? It is a powerful communications tool that lets businesses tell the world of upcoming events, product launches, staff changes (like the aforementioned new CEO), or changes in how the company operates. The press release is a perfect way to let people know what news is out there and invite them to learn more. What Is a Press Release?Īt its core, a press release (or a news release) is a short document to grab the press’s attention. So how do you do it? In this guide, we’ll break it down for you. Usually, it is a one-page announcement of a significant event with your business, such as a product launch or a new CEO’s appointment.Ī well-written press release is a thing of beauty and will reflect positively on your business. In this age of digital media, the press release is still vitally important. ![]()
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